Target Cartwheel is a tool shoppers use to save money at Target. Cartwheel offers percentage-off coupons on items from almost every category sold at Target, including groceries, clothing, baby items, furniture, health and beauty, and more.
Declining store traffic, declining loyalty participation, coupon fraud, and lack of new national brand and vendor participation programs.
A mobile application that incentivizes participation with national and owned brands in-store, leveraging proprietary deals that are gamified to increase virality, participation, and use. National brands pay to participate and promote their deals that are easily tracked, measured, and reported on for performance across Target stores.
Developed to address long-standing gaps in engagement and inconsistent results regarding the impact of workplace well-being on overall health improvement, WebMD ONE was driven by extensive consumer testing, focus group studies and the strategic input of WebMD's client base.
The result is an innovative well-being experience that gives each person the power to choose the activities, goals and engagement most meaningful to them. With WebMD ONE, people can interact with a program of integrated or relevant solutions and services on their own terms, with the choice, control and enjoyment they expect from their favorite digital experiences.
Description
Problem
Solution
By giving Dollar Shave Club members full control over their subscription, products, and delivery frequency,
Dollar Shave Club quickly became known as the company that sent you too many razor refills. This resulted in massive customer churn.
The KeyRole team outlined and implemented a 3-stage plan to combat this churn issue and increase LTV. Each stage could run and be tested independently to ensure the work moved fast and with certainty.
Stage 1: Give ultimate control to the member. Allow them to change their delivery date, frequency, and what was on order. Make it so easy to control that customers always trust DSC and never need to leave.
Stage 2: Enable customers to subscribe to more than just razors. As DSC unveiled more soaps, cremes, shampoos, and scents, customers should be able to automatically have their favorite items replenished, when and where they want. We overhauled the entire ecommerce platform and native applications to permit customers to buy once and subscribe – whatever works best for them.
Stage 3: Equip & empower customer service teams to engage "churn danger zone" customers, to proactively help them configure their subscription and get the right products at the right time for their needs.
