Learn about what we do and how we do it.

We've experienced it all.
From dysfunctional executive teams to toxic workplaces that stifle innovation, we have seen the gamut and understand how to push and change cultures for the better, leading to increased productivity, efficiency and revenue generation. As we encounter new situations, environments and questions, we create these articles for others to learn from and use as a resource.

See what we've written about for...

0
Temporary Executive Talent
Temporary Executive Talent
0
Market Validation & Rapid App Development
Market Validation & Rapid App Development
0
IoT and Connected Devices
IoT and Connected Devices
1
Digital Transformation
Digital Transformation
0
Organization & Team Design
Organization & Team Design
0
Product Management
Product Management
2
Internal Product Innovation
Internal Product Innovation
0
User Acquisition Strategy
User Acquisition Strategy
1
DTC & Ecommerce Strategy
DTC & Ecommerce Strategy
0
Product Ideation and Creation
Product Ideation and Creation
1
User Lifecycle Planning
User Lifecycle Planning
0
Acquisition Integration
Acquisition Integration
0
Loyalty & Retention Strategy
Loyalty & Retention Strategy
0
Cloud Infrastructure Planning
Cloud Infrastructure Planning
The CAC/LTV Death Spiral
The CAC/LTV Death Spiral

When you speak with anyone in the DTC space, they will usually have at the ready their Cost to Acquire (CAC) and Life-Time Value (LTV) metrics like a cowboy prepared with his sidearm. They are the lifeblood metrics for any Direct to Consumer (DTC) business. To quickly explain these numbers, the CAC is the total cost per customer to bring a new, purchasing customer into their business. The LTV is the presumed value customers will get from the company over time. 

Read More
Services
DTC & Ecommerce Strategy
DTC & Ecommerce Strategy
User Lifecycle Planning
User Lifecycle Planning